Xbox
X0 Global Broadcast
We partnered with Xbox to create a first-of-its-kind fan event over the course of three days. We hosted a media event, a live Inside Xbox broadcast, official Xbox FanFest, and publicly ticketed showcases.
Scope:
Strategy
Creative
Content
Production
Broadcast
Virtual
Watch overview video
Experiences included: 175 playable games, 12 speaker panels with developers and creators, customized experiences for fans, and the opportunity to connect with and celebrate the Xbox community. Fans from 27 countries, some as far away as Vietnam and Australia, came to the FanFest. UK fans traveled hours by train to attend this one-of-a-kind weekend.
Spotlight:
6,000 attendees.
3.5 Million live views of the broadcast.
24,000 total installs of the event mobile app.
358 on-site global creator posts.
3.4M total global creator audience reach.
Surpassed onsite sales at the Official Gear Store.
1.5M incremental revenue for the flash sale (marketed through the app.)