About The Lounge

The Microsoft Lounge is a bespoke and meticulously curated, multi-purpose space located in the heart of Culver City, California. Designed to showcase Microsoft’s latest innovations, foster community, and bridge the gap between technology and entertainment, the Lounge hosts high-profile events, creative projects, and discussions that shape the future of AI between Hollywood and creative industries. With its flexible and customizable layout, state-of-theart technology, and immersive multimedia capabilities, the space serves as a critical hub for collaboration and engagement. 

Our Role & Approach

ZED INK worked in close collaboration with the Sr. Manager of Microsoft Strategic Partnerships to track impressions and measure impact across key performance indicators such as social media engagement and experience sentiment, providing valuable insights to refine and enhance event strategies. In addition to strategic collaboration, our team provides comprehensive on-site support, overseeing the daily operations of the Lounge to ensure its continuous functionality as both a premier event venue and a co-working space. From managing upkeep and staffing to facilitating seamless event execution, we create an environment that fosters innovation, connectivity, and engagement across industries. 

As an extension of Microsoft’s Strategic Partnerships team, our on-site team served as the eyes and ears on the ground — nurturing relationships, promoting the Lounge, and driving meaningful connections. Through these efforts, we generated valuable engagements with the entertainment and influencer communities, positioning the Lounge as a sought-after destination for creative collaboration. These person-to-person connections led to high-profile collaborations, such as with The Netflix docuseries Arnold, where our connection led to the Microsoft Lounge featured as a filming location for celebrity interviews. As a result, The Microsoft Lounge received a special thanks in the credits—an earned media win for Microsoft.

360° Venue Management

We provided 360-degree venue management, overseeing every aspect of the Microsoft Lounge's operation and evolution. From coordinating construction and building improvements to creating custom content for LED surfaces and managing large-scale art installations like a 50-foot mural, every detail was within our purview.

Turnkey Experiences for High-Impact Connections

We bring deep production expertise to every engagement, making intimate events like fireside chats and dinner parties completely turnkey. Our streamlined process allowed Microsoft and their partners to focus on curating their guest list and advancing broader business objectives, while we handled all aspects of event production — from creative direction and vendor management to logistics and execution. By taking the "party planning" off their plate, we ensured these gatherings were polished, impactful, and ready to launch on short timelines — becoming essential moments for forging new connections and partnerships. 

Video Productions & Activations

Our expertise in managing the Microsoft Lounge is demonstrated through the diverse range of successful events and activations we’ve executed, including exclusive industry parties, private dinners, product launches, music video productions, commercial video and documentary productions, live broadcasts, hosting influencers & creators, and community panels. Each of these engagements was uniquely tailored to leverage the Lounge’s advanced multimedia capabilities and bespoke design, creating memorable and impactful experiences for attendees. In addition to large-scale productions, we created bespoke experiences for VIP visitors, including branded merchandise and custom swag. We also designed and produced dozens of unique chalkboard art pieces to honor distinguished brands and guests, adding a personal and memorable touch to each engagement.