Immersive Experiences

DEEP DIVE

Immersive Experiences

Through storytelling, we create immersive experiences that bring brands to life.

Scope:

Strategy
Creative
Content
Production
Broadcast
Virtual

Halo Launches

Halo Launches

We have worked with Halo since its inception. We’ve transformed clubs, arenas, basements, warehouses, massive tents and sound stages into immersive Halo worlds. 

We produced the Halo 3 launch, positioned as one of the biggest entertainment launches in history, shutting down 5th Ave in Manhattan for Master Chief’s arrival in the Warthog. For Halo 4, we transported fans into an otherworldly, 26th-century starship. We have created esports events and competitions for Halo, as well as celebrity red carpet media events.

Zero Hour

Zero Hour

XBOX 360 Product Launch

ZED is honored to have been a part of designing and producing one of the biggest gaming console launches in history. Over 3,500 gamers from around the world and 150 members of the media traveled to a secret location in the Mojave Desert for a 30 hour-long countdown to launch, culminating in console sales at midnight in a Best Buy pop-up. With 500 game setups, festival food and 24/7 entertainment, it was the consumer event of the year.

SXSW

Pop-Up

Microsoft Studios was a Pop-Up in Austin, TX as part of South by Southwest (SXSW). The Studio environment showcased the diversity of Microsoft, from Xbox and Windows, to emerging Microsoft Research technologies, focusing on the nexus between creativity and technology.

In competition with many events at the SXSW festival, we captured the attention of consumers and media with authentic experiences ranging from performances by Questlove and Childish Gambino, to a Surface Filmmaker panel where you could shoot in 6K with an EPIC DRAGON camera. Beyond that, interactive art installations, photo galleries, and networking spaces were established to encourage meaningful interactions between attendees.