FlipFest

MICROSOFT FLIPGRID

FlipFest

Flipgrid came to us with the opportunity to honor the educator community with an inclusive festival of social learning, including a global live-streamed keynote of hot new product features, news, and a celebration of the future of education.

With New Orleans as the backdrop, FlipFest brought the party, Mardi Gras style. The goals of the event were simple: celebrate, engage, inform, empower, and HAVE FUN! The experience was centered around a 90-minute keynote dedicated to revealing new product features, a new name (Flipgrid is now Flip!), celebrating the community, and discussing the future of education, both in and out of the classroom. Using direct feedback from REAL educators, FlipFest highlighted the impact of teachers’ voices in enhancing the product and cultivating a more engaging classroom experience. The activity culminated with hands-on immersive spaces and engaging activations centered around music, dancing, and classic NOLA entertainment. 

 

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Attendees entered through a museum of Mardi Gras Parade Floats and emerged at the ‘Pink Carpet,’ where they were immersed in the spirit of New Orleans — Brass Band, Mardi Gras entertainers and stilt walkers.

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During the pre-show, guests interacted with The Museum of Us - part gallery and part experiential celebration, showing the journey where Flip has been, and where Flip is going.

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Local legend Second Line Shorty led a parade of educator guests to kick off the high energy keynote that included a hip-hop performance, ‘Smubble Selfie Cam’ and Dance Breaks.

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To deliver Flip’s vision of making learning fun and empowering for everyone, we shined a spotlight on over 25 unique community members throughout the event and livestream.

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Flip’s livestream was joined by viewers from across the globe and designed to be as inclusive and accessible as ever, with real-time translation for our top five most common languages and live ASL interpretation.

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After the Keynote, attendees were invited to explore the space. Throughout the venue, we created conversational ‘Creator Spaces’ set up for attendees to engage with inspiring content creators.

WATCH HIGHLIGHTS VIDEO

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