Pushing the broadcast experience

 ZED INK established its origins in both film/television and theater – a perspective that has fueled our passion for delivering both a stellar live experience and a killer broadcast.

Over the years we've helped to transform the traditional E3 format by reinventing the presentational style, camera coverage, video direction, and stage / screen design.

From concept to execution

We build innovative digital and physical storytelling, combining our clients’ brands with cutting-edge industry technologies.  

We are committed to continually expanding the boundaries of what has been done before.

We help our clients visualize big moments with gorgeous renders, storyboards and animatics.

Immersive environmental experiences. Exclusive interactive areas. Innovative design.  Memorable stunts and spectacles.

Holistic branding and design

Year over year we designed the comprehensive event look and feel and attendee experience for Xbox at E3, from invite to reg site to onsite. Our theme graphics tie the whole experience together, from first touch to presentation graphics and broadcast package. We centralized all Xbox events under one roof, the Microsoft Theater, to create a central hub unifying all Xbox at E3 activity. We branded the space undeniably Xbox, from large scale takeover branding, to custom Xbox Walk of Fame pavers embedded into the Plaza ground.

Inclusion and accessibility

Our accessibility-minded gaming event integration has included adaptive gameplay stations and displays, in-room and mobile closed captioning, and custom cued haptic chair experiences for our low-vision guests. Beyond that we have trained our ASL interpreter teams to not only translate dialogue but also music and SFX, capturing the mood of every trailer and segment, to provide an uncompromised, immersive experience. Accessibility is core to our ZED mission, and we are proud to be putting our creative talents towards making gaming an inclusive space for all people.