E3 Retrospective

XBOX

E3 Retrospective

We love everything about gaming — from the people that make them, to the fans who love to play them. We have 20+ years of experience immersing ourselves in all aspects of the video game industry, making us no strangers to the gaming culture and landscape.

Since 2002 we’ve partnered with Xbox for their annual media and consumer event: E3. We have turnkeyed media briefings, immersive gaming showcases, fan and influencer events, developer signings, celebrity competitions, customized swag, launch activations, social events, and booth experiences.

Scope:

Strategy
Creative
Content
Production
Broadcast
Virtual
Logistics

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Spotlight

 

E3 2019 4 day event.
6,800 Briefing in-room media and fans.
6.3+ million online viewers: Xbox Live, YouTube, Twitch, Mixer.
50,000 Expo visitors.
2,000+ elite press exclusive gameplay showcase.
250M social impressions within two days.

Watch overview video

Pushing the broadcast experience.

 

ZED INK established its origins in both film/television and theater – a perspective that has fueled our passion for delivering both a stellar live experience and a killer broadcast.

Over the years we've helped to transform the traditional E3 format by reinventing the presentational style, camera coverage, video direction, and stage / screen design.

Gears of War reveal

We love a challenge.

 

We build innovative digital and physical storytelling, combining our clients’ brands with cutting-edge industry technologies.  

We are committed to continually expanding the boundaries of what has been done before.

Immersive environmental experiences. Exclusive interactive areas. Innovative design.  Memorable stunts and spectacles.

Accessible and Mixed Reality Demos

Inclusion and accessibility.

 

We are a unified team with an unquenchable thirst for innovation and learning. We are committed to breaking new ground in the accessible and inclusive design landscape. 

Our accessibility-minded gaming event integration has included adaptive gameplay stations and displays, in-room and mobile closed captioning, and custom cued haptic chair experiences for our low-vision guests. Beyond that we have trained our ASL interpreter teams to not only translate dialogue but also music and SFX, capturing the mood of every trailer and segment, to provide an uncompromised, immersive experience. Accessibility is core to our ZED mission, and we are proud to be putting our creative talents towards making gaming an inclusive space for all people.