Device Day Product Launch
We delivered the creative and production for what is now considered to be the gold standard of Microsoft events: the Windows 10 Device Day event in Manhattan.
In one day, we transformed the world’s perception of the Microsoft brand by creating a keynote, webcast and hands-on experience that exhibited detailed craftsmanship and appealed to more visually aware audience.
Lumia 950 XL
Surface Pro 4
Microsoft Band 2
A high-touch experience.
We provided turnkey production and logistics, including pulling permits in Manhattan during a city-wide permit freeze.
The environment featured:
- 6,000 sq ft of tiered seating, furnished with custom integrated power and internet desks.
- Dual-purpose lounges created intimate spaces for the media to file stories.
- Behind-closed-doors VIP experience of Microsoft HoloLens in a fully custom built and furnished demo den/mini-theater.