Device Day Product Launch

Microsoft

Device Day Product Launch

We delivered the creative and production for what is now considered to be the gold standard of Microsoft events: the Windows 10 Device Day event in Manhattan.

In one day, we transformed the world’s perception of the  Microsoft brand by creating a keynote, webcast and hands-on experience that exhibited detailed craftsmanship and appealed to more visually aware audience.

Scope:

Strategy
Creative
Content
Production
Broadcast
Logistics

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Products Launched:

Lumia 950
Lumia 950 XL
Surface Pro 4
Surface XL
Microsoft Band 2

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A high-touch experience

We provided turnkey production and logistics, including pulling permits in Manhattan during a city-wide permit freeze.

The environment featured: 

  • 6,000 sq ft of tiered seating, furnished with custom integrated power and internet desks.
  • Dual-purpose lounges created intimate spaces for the media to file stories.
  • Behind-closed-doors VIP experience of Microsoft HoloLens in a fully custom built and furnished demo den/mini-theater.
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From concept to execution

Every inch of the project was meticulously designed. We drafted detailed concept renders, paired with animatics, mood boards, material samples and fabric swatches to help our clients and stakeholders visualize the experience and ensure every touchpoint reflected the brand.

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