Device Day Product Launch

Microsoft

Device Day Product Launch

We delivered the creative and production for what is now considered to be the gold standard of Microsoft events: the Windows 10 Device Day event in Manhattan.

In one day, we transformed the world’s perception of the  Microsoft brand by creating a keynote, webcast and hands-on experience that exhibited detailed craftsmanship and appealed to more visually aware audience.

Scope:

Strategy
Creative
Content
Production
Broadcast
Logistics

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Products Launched:


Lumia 950
Lumia 950 XL
Surface Pro 4
Surface XL
Microsoft Band 2

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A high-touch experience.

 

We provided turnkey production and logistics, including pulling permits in Manhattan during a city-wide permit freeze.

The environment featured: 

  • 6,000 sq ft of tiered seating, furnished with custom integrated power and internet desks.
  • Dual-purpose lounges created intimate spaces for the media to file stories.
  • Behind-closed-doors VIP experience of Microsoft HoloLens in a fully custom built and furnished demo den/mini-theater.