XBOX E3 2015 Briefing & Fanfest behind the scenes from ZED INK on Vimeo.

creating & achieving comes through collaboration, elaboration & kick-ass opportunities

creating & achieving comes through collaboration, elaboration & kick-ass opportunities

It was our great honor to welcome music legends Paul McCartney and Ringo Starr to one of our favorite shows, where they debuted The Beatles: Rock Band amid scenic screens featuring archival photography of the world’s most beloved band

striking a balance that allows multiple brands to share a stage is not only an art, but a science

striking a balance that allows multiple brands to share a stage is not only an art, but a science

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E3 Xbox 360 Media Briefing
ZED INK has provided all-encompassing creative and production services for Microsoft’s E3 experience since 2002. We revealed the all-new Xbox 360 in 2005, aided by Elijah Wood and The Killers.  In 2009, we helped launch The Beatles: Rock Band with Sir Paul McCartney and Ringo Starr; and Steven Spielberg helped Don Mattrick unveil what would become the Kinect sensor. In 2010 we showed the world  an advanced Kinect sensor, one of the biggest game-changers in industry history. Our latest E3 adventure, in 2012, introduced an innovative stage design that immersed the audience in brand and content

3,800 people LIVE in audience
 • 515,000 social impressions from within Briefing 
• 2.5 million views of live broadcast
 • 7 million views of on-demand broadcast
• 500,000 views through Xbox LIVE

THE OPPORTUNITY + OBJECTIVES Microsoft’s IEB has engaged ZEDINK for the past 12 years to design and produce their annual, high-profile media briefing at E3. Their primary recurrent objectives are to: 1) drive broad press coverage 2) demonstrate how games, entertainment and experiences are better on Xbox 3) create lasting messages and images that live virally beyond the day of the briefing OUR CREATIVE SOLUTIONS: ZEDINK has provided all-encompassing creative and production services for Microsoft’s E3 experience since 2002. We revealed the all-new Xbox 360 in 2005, aided by Elijah Wood and The Killers. In 2009, we helped launch The Beatles: Rock Band with Sir Paul McCartney and Ringo Starr; and Steven Spielberg helped Don Mattrick unveil what would become the Kinect sensor. In 2010 we launched a totally unexpected Xbox 360 console and showed the world an advanced Kinect sensor, one of the biggest game-changers in industry history. Our latest E3 adventure, in 2012, introduced an innovative stage design that immersed the audience in brand and content • 3,800 people live in audience • 515,000 impressions in social from within Briefing • Generated more than double the total comments of any other E3 media briefing • 2.5 million views of live broadcast • 7 million views of on-demand broadcast • 500,000 views through Xbox LIVE

environments that allow a brand’s identity to shine is paramount

environments that allow a brand’s identity to shine is paramount

Building environments allow a brand’s identity to shine. We deliver all encompassing experiences where the Media discover and get hands on with our clients’ products and messaging

to preview Disney’s latest new slate of programming, we erected a multi-screen animated experience in the heart of midtown Manhattan

To preview Disney Channels latest new slate of programming, we designed a multi-screen animated experience in the heart of midtown Manhattan. Through motion graphics, original animations and a bit of pixie dust, we transformed a 19th century bank building into a colorful wonderland that served as a friendly and celebratory home base for Disney’s rising stars

 

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ZED INK has been integral in bringing brands to life in holistic three-dimensional contexts. 
We embrace opportunities to design experiential activations that bridge the language barrier and connect to global audiences through timeless, universal narrative themes and devices

at G4’s Hunting with Lightsabers ad buyer summit, we married steam punk with a frat house aesthetic – minus the hothead jocks

At G4’s Hunting with Lightsabers ad-buyer summit, we married steam punk with a frat house aesthetic (minus the hothead jocks), thrift store gems,  jet age furnishings and a bounty of retro toys that helped us recreate the aesthetic of a twenty something’s first apartment. Guests kicked back on comfy old couches to watch the life of 18-34 year-old men cast an “Apatowian spell” over the NYC venue

G4’s goal was to deliver vital information to ad buyers that not only educated their audience, but also helped them realize that G4 owns insightful behavioral psychology studies that define the 18-34 year old male audience through researched-backed segmentation. Wanting to keep the event light, fun and memorable was important to G4’s brand identity

delivering experiences where production value & creative push beyond boundaries

delivering experiences where production value & creative push beyond boundaries

ZED INK’s creative path dictated that we round up the research findings and present them in a way that seemed like a group of 10 twenty-something guys hijacked our creative approach. Olivia Munn and Kevin Pereira milled with guests amid hand-drawn sketches, handwritten notes, amateur art, secret IMs and Polaroid photographs which created an immersive, experiential story-space that guests stepped into to play a role in the interactive presentation. From the kick back décor to cool toys strewn about, we created a landscape that encouraged laughter and discovery

Prior to the event, buzz was successfully created about the presentation as articles discussing the preparation of the study were featured in Mediaweek and Television Week magazines. After the event, articles were published in various trade magazines including Advertising Age and Broadcasting & Cable

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understanding the value immersive experiences make to brand perception

understanding the value immersive experiences make to brand perception

The Windows Phone 8 Launch Market Team had big plans for this worldwide launch, including: 1) drive broad press coverage that highlighted Microsoft’s personal approach to phones and lands a consumer call to action to “Meet the new Windows Phone.” 2) Set a tone that reflected the brand’s authentic, human, fun, surprising nature with a non-traditional press event

ZED INK created an exclusive press event to kickoff the new “Meet Windows Phone” campaign. 
Full of bright surprises, we built demos that told stories of how we work and live today, with the help of Windows Phone. Supported by luminaries Jessica Alba and Steve Ballmer, we delighted the audience with hands-on experiences that made everyone fall instantly in love with Windows Phone

161 broadcast stories, reaching an audience of more than 8.8 million viewer/listeners
• 700 articles and 444 blog posts
• 151,000 views on Windows Phone newsroom
• In November 2012, Windows Phone sales were four times greater than the same time last year

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taking clients to that place where they can actually relax and enjoy the journey

taking clients to that place where they can actually relax and enjoy the journey

Understanding your audience is paramount… we design experiences that are authentic, understanding each individual in the audience and what their take away will be

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Audiences today have seen and experienced it all. Our Media events are distinct and to the point. We understand how valuable the audiences time is, so we design experiences that are consice through the art of storytelling at every beat along the way

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Sometimes the Media just love to see a performance. At ZED INK our ability to connect with audiences and bring in the right level of talent makes for very successful events

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