building collaborative relationships with our clients & partners

building collaborative relationships with our clients & partners

creating palpable excitement even before the experience & event opens

creating palpable excitement even before the experience & event opens

believing firmly that no good idea is impossible or unthinkable

believing firmly that no good idea is impossible or unthinkable

creating & instigating fun experiences

creating & instigating fun experiences

inspiring, intriguing & illuminating audiences

inspiring, intriguing & illuminating audiences

staying fresh, original & relevant to ever-changing trend-savvy audiences tastes

staying fresh, original & relevant to ever-changing trend-savvy audiences tastes

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Capturing consumers attention is paramount in any experience we create. We value their time and believe that authentic experiences per demographic is paramount

fans, frenzied with excitement, anxiously awaited their chance to engage famous celebrities in Halo 3 gameplay, while being telecast live on a massive LED screen over 5th Avenue as a result of our blockbuster launch, HALO 3 garnered a record-breaking $170M dollars within 24-hours

creating & instigating fun experiences

Fans, frenzied with excitement, anxiously awaited their chance to engage famous celebrities in Halo 3 gameplay, while being telecast live on a massive LED screen over 5th Avenue. As a result of our blockbuster launch, HALO 3 garnered a record-breaking $170M dollars within 24-hours

fans, wild with excitement, anxiously awaited their chance to engage famous celebrities in Halo 3 gameplay, while being telecast live on a massive LED screen over 5th Avenue as a result of our blockbuster launch, HALO 3 garnered a record-breaking $170M dollars within 24 hours

Consumers energy and excitement for a product is the key takeaway so they can share and ultimately be transformed to love a brand

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MICROSOFT’S XBOX 360 ZERO HOUR LAUNCH: ZEDINK designed and produced one of the biggest gaming console launches in history. Over 3,500 gamers from around the world and 150 members of the media traveled to an undisclosed location in the Mojave Desert for a 30 hour-long countdown to the launch. With 500 game set ups, 24/7entertainment, festival food, and consoles on sale at midnight in a pop-up Best Buy store, it was the consumer event of the year. We sourced the location, keeping the event completely secure despite an on-line campaign to find the secret event site

MICROSOFT’S XBOX 360 ZERO HOUR LAUNCH: ZED INK designed and produced one of the biggest gaming console launches in history. Over 3,500 gamers from around the world and 150 members of the media traveled to an undisclosed location in the Mojave Desert for a 30 hour-long countdown to the launch. With 500 game set ups, 24/7entertainment, festival food, and consoles on sale at midnight in a pop-up Best Buy store, it was the consumer event of the year. We sourced the location, keeping the event completely secure despite an on-line campaign to find the secret event site

ZED INK is addicted to building nomadic, transitory experiences that change lives, then disappear ephemeral and powerful, some of our fondest project memories were those that left our audiences speechless and with awe

building collaborative relationships with our clients & partners

ZED INK is addicted to building nomadic, transitory experiences that change lives then disappear. Ephemeral and powerful, some of our fondest project memories were those that left our audiences speechless and with awe

Xbox’s game-changing, secret debut, saw gamers from around the world began to gather at twilight, waiting for a set of mysterious hangar doors to open – allowing them to play Xbox for the first time, anywhere

creating palpable excitement even before the experience & event opens

Xbox’s game-changing secret debut saw gamers from around the world began to gather at twilight, waiting for a set of mysterious hangar doors to open – allowing them to play Xbox for the first time, anywhere

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Show us an agency that can pull off a bean-bag pillow fight in a crowd of a thousand, and we’ll show you a company that knows that a good time requires bringing even the silliest brainstorm ideas to life

Xbox’s launch was an epic chapter in ZED INK’s history with only six weeks to plan for 500 gaming stations, live entertainment and festival style food we transformed the world’s largest clear-span airplane hangar, into a mammoth Gamer’s Paradise marathon

believing firmly that no good idea is impossible or unthinkable

ZED INK is a firm believer in leaving no stone unturned in the experiential landscape sometimes bringing mysterious light to mundane spaces is all the mystery the night requires

inspiring, intriguing & illuminating audiences

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ZED INK designed and built a modular, flexible highly durable Mall Tour Experience that traveled across the U.S. Built to let consumers of all ages participate, the tour won industry awards as it became a feature destination in malls and UECs nationwide

Viva Piñata Island temporarily took over the Santa Monica Pier, turning it into an enchanted family-friendly-wonderland, crowned by 2,500 piñatas, gameplay and family activities – from dance lessons to arts and crafts to celebrity meet-and-greets ZED INK brought young and young-at-heart together at this legendary location

for the Xbox 360 Launch Year, we designed and produced – in conjunction with MTV – “The Next Generation Xbox Revealed,” in which the Xbox 360 and new brand were revealed and broadcast to over 120 countries hosted by Elijah Wood, the show featured live musical performances by The Killers and Snow Patrol

staying fresh, original & relevant to ever-changing trend-savvy audiences tastes

We designed and produced – in conjunction with MTV – “The Next Generation Xbox Revealed,” in which the Xbox 360 and new brand were revealed and broadcast to over 120 countries. Hosted by Elijah Wood the show featured live musical performances by The Killers and Snow Patrol

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The Windows Phone Night Markets artfully fused a warm, eclectic, urban social realm with a high tech gallery of digital devices. Consumers grooved to Mutemath, Young the Giant, and Matt and Kim amid a reverie of lantern light, photo booths, dancing ninjas and kick back lounges that re-defined the demo realm. This multi-city tour graced landmark venues in five key metropolitan hubs – including NYC, Chicago, Dallas, Los Angeles and San Francisco. The party in each locale took on a new tone and energy, as the design elements were built to flexibly embrace the unique architecture of each venue it seamlessly inhabited

Key ROI metrics for this stellar event include:

• more than 9,000 consumers “opted in” to communicate with Windows Phone and became fans on Facebook

• 5,026 total attendees & 13,250 demos were conducted with brand ambassadors

• with social media amplification onsite, Windows Phone garnered a potential reach of 8.3 Million on the social graphs of our influencers

• with a first-ever Windows Phone KLOUT partnership, the event drove millions of word-of-mouth branded impressions for Windows Phone including a true reach of 15.4M and total impressions of 165.1M

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