intriguing spatial design, programmatic finesse and attention to detail transforms venues

intriguing spatial design, programmatic finesse and attention to detail transforms venues

thinking in countless different directions triggers, stimulates & nurtures our creativity

thinking in countless different directions triggers, stimulates & nurtures our creativity

designing smart, progressive, cutting-edge experiences & spaces

designing smart, progressive, cutting-edge experiences & spaces

keeping a finger on what’s globally relevant consequential and social

keeping a finger on what’s globally relevant consequential and social

entertaining & connecting to audiences on visceral & emotional levels

entertaining & connecting to audiences on visceral & emotional levels

Microsoft’s annual showcases allow ZED INK to make new breakthroughs in environmental design quite often we’re challenged to rework ancient spaces into bleeding-edge places

intriguing spatial design, programmatic finesse, attention to detail – transforms venues

as planet earth welcomed in the new year, Kinect for Xbox’s debut Rose Parade Float sailed down the streets of Pasadena into the arms of the world ZED INK conceived and designed the massive structure, which measured 30’ high by 18’ wide and a whopping 55’ long our eight float riders – ranging in age from 12-42 – brought the float to life by demonstrating the various ways that the whole family can grow closer playing Kinect not only did we supervise the engineering of the vehicular structure, we also hand-selected an incredible array of living flora that decorated the float, including 2,000 roses, 10,500 carnations, 750 anthuriums and 3,500 gerbera daisies some impressive metrics that track the success of our event include: • Xbox sold approximately 5 million Kinect units in 2012, and the PR generated by the float is a direct contributing factor of that sales success • approximately 47 million Americans watched the Rose Parade on TV, as well as millions of international viewers in 220 territories around the world with the combined HH ratings for the live broadcasts of the 2011 Rose Parade at 12.3 or approximately 14.3 million households • more than 700,000 individuals were present along the parade route for the festivities • broadcast partners in the US included ABC, NBC, HGTV, ESPN, RFD TV, KTLA and Univision; and there were also well over 30 international broadcasters • the parade is usually the #1 entertainment telecast for the week of January 1st among households with children

thinking in countless different directions triggers, stimulates & nurtures our creativity

As planet earth welcomed in the new year, Kinect for Xbox’s debut Rose Parade Float sailed down the streets of Pasadena into the arms of the world. ZED INK conceived and designed the massive structure, which measured 30’ high by 18’ wide and a whopping 55’ long. Our eight float riders – ranging in age from 12-42 – brought the float to life by demonstrating the various ways that the whole family can grow closer playing Kinect. Not only did we supervise the engineering of the vehicular structure, we also hand-selected an incredible array of living flora that decorated the float, including 2,000 roses, 10,500 carnations, 750 anthuriums and 3,500 gerber daisies. Some impressive metrics that track the success of our event include: • Xbox sold approximately 5 million Kinect units in 2012 and the PR generated by the float is a direct contributing factor of that sales success • approximately 47 million Americans watched the Rose Parade on TV as well as millions of international viewers in 220 territories around the world with the combined HH ratings for the live broadcasts of the 2011 Rose Parade at 12.3 or approximately 14.3 million households • more than 700,000 individuals were present along the parade route for the festivities • broadcast partners in the US included ABC, NBC, HGTV, ESPN, RFD TV, KTLA and Univision; and there were also well over 30 international broadcasters • the parade is usually the #1 entertainment telecast for the week of January 1st among households with children

our company enjoys a quantifiable track record of delivering groundbreaking creative on time and on budget no project is too small or too big for us to take under our wings.

designing smart, progressive, cutting-edge experiences & spaces

Our company enjoys a quantifiable track record of delivering groundbreaking creative on time and on budget… no project is too small or too big for us to take under our wings

#trendsetting and #influencing the marketplace and its diverse inhabitants comes naturally to ZED INK we’re best when we’re allowed the freedom to plug into new technologies and the ever-changing zeitgeist of today’s tech-savvy consumer

ZED INK plugs into new technologies and the ever-changing zeitgeist of today’s tech-savvy consumer

ZED INK spearheaded Microsoft’s Zune Launch Event in Seattle, LA, Chicago, Atlanta, Miami, and New York a simultaneous multi-city Launch Event Day across three time zones, the experience featured flash concerts in high-traffic urban destinations, intimate demo experiences and influencer evenings anchored by top-tier music and entertainment

keeping a finger on what’s globally relevant consequential and social

Every aspect of our shows are touched by the brand, intriguing consumers and creating a sense of discovery

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Ambient entertainers are bathed in a pool projection on temporary light floating canvases as they naturally dance through the imagery. This environment sculpture captivated audiences at The Hollywood Roosevelt, where we hired synchronized swimmers from Las Vegas, and choreographed a unique performance for a Media Event

our unshakable quest to connect to our audiences – on deeply visceral and emotional levels – lives in the heart of all we do at ZED INK the science of building “the perfect moment” is something we aspire to, however enigmatic it might be

entertaining & connecting to audiences on visceral & emotional levels

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A fun brand immersion in New York, where we transformed an elevator into a piñata

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Cirque du Soleil performers framed an entry to an elaborate Moulin Rouge style of party in Downtown LA. We up-lit the building behind to be the backdrop for the performers

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Music is extremely important to bringing an event to life, at ZED INK we pride ourselves on designing playlists and music that are brand specific per show. We can custom compose any kind of music and or remix and create selects

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